Cross-Posting for Resellers: How to Increase Sales and Reach More Customers

If you’re a reseller looking to maximize your sales and reach a broader audience, cross-posting on resale sites like Facebook Marketplace, and Etsy, and even integrating it with social media campaigns on platforms like Instagram can be a game-changer. In this comprehensive guide, we’ll delve deep into cross-posting’s world to help you utilize it effectively.

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Why Cross-Posting to Resale Sites is Beneficial

1. Increases Visibility

Cross-posting boosts your product visibility. By listing on multiple platforms, you can tap into varied audiences and maximize your product reach.

2. Boosts SEO

Every product post is a backlink to your website, enhancing its authority and search engine ranking. The more platforms you post on, the better your SEO performance

3. Saves Time

Cross-posting tools enable you to list once and distribute across various platforms, streamlining your workflow.

4. Builds Trust

A presence on multiple platforms solidifies your legitimacy, assuring potential buyers of your brand’s credibility.

Real-World Examples of Cross-Posting to Resale Sites

Consider a vintage clothing reseller who initially lists on Etsy. They’ve significantly widened their potential buyer pool by cross-posting on Instagram, Facebook Marketplace, and Poshmark.

Similarly, a handmade jewelry seller might start with Facebook Marketplace but can branch out to Etsy, Mercari, and Poshmark to ensure their unique creations get maximum exposure.

Essential Platforms for Cross-Posting

1. Facebook Marketplace: Reach both local and national audiences effectively.

Facebook Marketplace is a popular platform for cross-posting. It allows you to post products for sale to a local and national audience. Cross-posting your products to Facebook Marketplace can increase your visibility and reach potential customers who may not have found you on other platforms.

2. Etsy Ideal for unique, vintage, and handcrafted items.

Etsy is a popular platform for selling handmade and vintage items. It’s a great platform for cross-posting because it has a large audience of buyers interested in unique and handmade products. By cross-posting to Etsy, you can reach a wider audience and increase your chances of making a sale.

3. Poshmark A hub for fashion aficionados.

Poshmark is a platform for buying and selling fashion items. It’s an excellent platform for cross-posting because it has a large audience of fashion-conscious buyers. Cross-posting your products to Poshmark can increase your visibility and reach potential customers who are interested in fashion.

4. Mercari Diverse listings catering to a broad audience.

Mercari is a marketplace for buying and selling a variety of items. It’s a great platform for cross-posting because it has a large and diverse audience. By cross-posting to Mercari, you can reach potential customers who may not have found your products on other platforms.

5. eBay An ever-popular platform for a myriad of items.

eBay is a popular platform for buying and selling a variety of items. It’s an excellent platform for cross-posting because it has a large audience of buyers interested in various products. Cross-posting your products to eBay can increase your visibility and reach potential customers who are looking for your products.

The Cross Posting Tools We Swear By

We can’t talk about cross-posting without mentioning List Perfectly a pivotal cross-posting app. It simplifies the process, making it time-efficient and user-friendly. With features like a centralized dashboard, sales tracking, custom templates, and seamless integration capabilities (like the List Perfectly extension and mobile app), it’s a reseller’s dream. While List Perfectly is our go-to, we recommend comparing it with tools like Vendoo and checking updates like Vendoo vs. List Perfectly to make informed decisions.

List Perfectly allows you to create and manage your product listings on multiple platforms, including Facebook Marketplace, Etsy, eBay, and more, all in one place. This means you can save time by creating your listings once and then cross-posting them across multiple sites with just a few clicks.

With List Perfectly, you can also easily copy and paste your listing information, including product images, descriptions, and prices, from one platform to another. This helps ensure that your listings are consistent across all platforms, which is important for maintaining your brand image and providing a seamless shopping experience for your customers.

There are several options out there and we would encourage you to look them up and compare. We use this platform because it provides a centralized location for managing all of your listings. You can easily view and edit your listings from a single dashboard, making it easier to keep track of your inventory and ensure that all of your listings are up-to-date and accurate.

List Perfectly helps you track your sales and profits, and create custom templates for your listings. Plus, the app offers customer support via email, chat, and phone, so you can get help whenever you need it.

Avoiding Common Cross-Posting Pitfalls

• Ensure consistent product descriptions across platforms while tailoring minor details to each platform’s unique audience.
• Regularly monitor inventory across platforms to avoid overselling.
• Avoid overwhelming potential customers with repetitive content.

Is Cross-Posting Cost-effective?

With tools like List Perfectly, the investment quickly pays off. Its features save you invaluable time, and the broader reach ensures increased sales. To assess its value, consider the List Perfectly cost against the projected increase in sales and efficiency.

Stay Updated: Trends & Changes

The online resale arena is dynamic. Annual comparisons, like Vendoo vs. List Perfectly, can offer insights into evolving tools and features.

A testimonial from one of our group experts

Recently, one of our group experts had a horrible experience losing her FB marketplace platform. This was her only way of making income and she had not cross-posted anything. I asked her to write up her journey and what she did to make it back in the positive again. Read her adventure here- My Journey Back from Being Banned.

FAQs about Cross-posting

1. What is cross-posting? Cross-posting is sharing content on multiple platforms, such as product listings, blog posts, or social media content. For resellers, cross-posting means listing your products on various resale sites to increase your visibility and reach potential customers on different platforms.
2. Why should I cross-post my products? Cross-posting your products on multiple resale sites increases your visibility and allows you to reach potential customers who may not have found your products otherwise. It also helps boost your SEO ranking and saves you time by allowing you to post once and share your content across multiple sites.
3. How do I cross-post my products? To cross-post your products, you must create listings on each platform you want to post on. Then, you can copy and paste the content of your listing onto other platforms or use a cross-posting tool to post your listings on multiple sites simultaneously.
4. What are some best practices for cross-posting? When cross-posting, it’s important to ensure your listings are consistent across all platforms. This means using the same product images, descriptions, and prices on each site. It’s also essential to monitor your listings regularly and update them as needed to avoid any discrepancies.
5. Can cross-posting hurt my sales? While cross-posting can help increase your sales, it’s essential not to oversaturate the market with your products. Make sure to vary your content and listings across different platforms to avoid overwhelming potential customers with repetitive content.